Articles by Liliana
The Mediating Role of Value Congruence in Service Trust and Fintech Usage Among Millenials
The primary purpose of this study is to prove that value congruence increases the use of fintech. This research found that value congruence mediates between service trust and the use of fintech. This research proves that value congruence, namely services that are unique, creative, independent, and can meet user needs, will increase the use of fintech. |
Factors Influencing Sustained Adoption of Online and Offline Sales Channels by Food and Beverage MSMEs
The findings provide practical insights into maintaining online delivery services while revitalizing offline sales. Targeted efforts to build Trust, Perceived Enjoyment, and Satisfaction will strengthen omnichannel integration.
How To Influencer And Viral Marketing Increase Purchase Intention
The results show that the variables of influencer marketing (X1) and viral marketing (X2) have a significant effect on purchase intention, The conclusion that can be drawn from this study is that influencer marketing and influencer marketing variables affect the purchase intention of Heaven Scent products.
RELATIONSHIP USEFULNESS, PERCEIVED EASE OF USE TO REPURCHASE INTENTION E-MONEY: DOES TRUST MATTER? (ATMANAGEMENT STUDENTS IN PRIVATE UNIVERSITAS)
The result was that perceived benefits and ease of use have a significant effect on intentions to use e-money. Trust has no significant effect on the intention to use e- money. E-money is a necessity without looking at trust as a priority.
Does Mental Accounting Play an Important Role in Young Entrepreneurs? Studies on Entrepreneurship Education
This study proves that mental accounting is very important for student success in business. Mental accounting controls the mindset of young entrepreneurs in managing finances so that they have a positive financial attitude, good financial self-efficacy, and effective financial behavior. From this study, we believe that mental accounting plays an important role for young entrepreneurs in financial decision-making. However, financial knowledge does not necessarily influence the mental accounting mindset. |
PARENTS’ DECISIONS IN CHOOSING K-12 EDUCATION DURING THE COVID-19 PANDEMIC: AN EXPLORATORY FACTOR ANALYSIS
This finding becomes a reference for improving the performance of K-12 in Surabaya. In particular, so that the quality of education, the quality of alumni, student admissions, and student enrolment can be improved. It is in order to maintain the continuity of schools, especially K12 schools in the New Normal period. It is a reference for K-12 students to use flip classrooms or blended learning as learning methods during the teaching and learning process. In addition, it motivates K-12 to take part in competitions, thereby increasing the school’s academic achievement.
The Influence of Advertising and Influencer Reviews on Purchasing Decisions of DeeVa
The hypothesis results show that advertising and influencer reviews have a positive and significant influence on purchasing decisions in Shopee e-commerce.
Implementation Service Quality on PKK Women in the Context of Preparing New Entrepreneurs at Social Responsibility Activity
The research results are the participants were very enthusiastic to take part in this activity. This activity of making souvenirs has never been done, so it is a new thing and it is hoped that it can be marketed at an adequate price for souvenirs for domestic and foreign tourists and for events. The six variables include: entrepreneur, reliability, assurance, tangibles, empathy, and responsiveness reduced to three factors and known as Physical assets, Competent, and Empathy.
Pemberdayaan Kelompok Keluarga Berdaya (KKB) melalui Pelatihan Menjahit, Craft untuk Mempersiapkan Entrepreneur Pemula di Perumahan Griya Candramas Desa Pepe, Kecamatan Sedati, Kabupaten Sidoarjo, Jawa Timur
Adanya pelatihan menjahit, pembuatan berbagai macam craft ini diharapkan akan mampu meningkatkan prekonomian keluarga, yang pada gilirannya di samping meningkatkan prekonomian keluarga juga dapat memberikan kebahagian dan kesehatan bagi anggota kelompok anggota Kelompok Keluarga Berdaya (KKB) secara umum dan secara khusus.